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‘Average website cost Australia,’ is a key phrase typed into google alot. Read on to find out my take on Australia’s average website cost.

I always have my Australian clients asking me the questions, ‘What is the average website cost in Australia?’ I’m sorry to say but it’s not a simple answer!

You’ve decided to update your website. Your website was created 4 or 5 years ago either by yourself or by a designer. Your business has expanded, it’s grown and has potentially changed, now it’s time to update your site. 

First of all… CONGRATS. This is amazing. Investing in a new website either shows that your business has really taken off or that your starting to invest in your business, another great sign.

Some reasons why you may be upgrading:

  • Your business has up-levelled and needs a new website to match your thriving business
  • Your new branding is inconsistent with your website
  • You want an SEO strategy that is going to bring in more clients
  • You want a website that you are in control of and can edit
  • You want your website to have purpose. Think , sales pages, mailing lists, payment portals, blogs
  • You want powerful website analytics to see where your website traffic is coming from

Ballpark Figure:

Ballpark figure for the average website cost in Australia: $2,500 – $25,000. I know right? Thats a big jump, let me break it down for you!

When looking at the average website cost in Australia, there are a few things that need to be taken into account:

  1. What is the website going to be for? 

A service based business or a product based business?

  1. How many pages do you think you will need? 

5 is the most basic package and usually consists of:

  • Home
  • About
  • Services
  • Contact
  • Privacy Policy Page
  1. How much functionality do you want your website to have?

Do you want a booking system? Do you want an e-mail marketing list? Maybe you want card payment for impulsive buyers if you’re a coach? 

  1. Are you using an agency or a freelancer? 

Agencies involve a lot of people and overheads. They will be much more expensive than hiring a freelancer. 

All of the above questions will determine the average cost of your website in Australia.

In this article I am just going to discuss freelancer web design costs as agencies start at at least $10,000 in my experience.

Website Costs Breakdown

Let me break down some website options for you and what a freelancer may charge:

  1. 5 page website cost: $2,500 – $5,000

I have seen many freelance web designers at either end of the scale. If it’s much cheaper than this, look elsewhere. Buy cheap, buy twice. 

  1. 10 page website with no functionality:

$5000 -$8,000

More pages always = more money

  1. 10 page website with some functionality:

$6,000 – $9,000

This really depends on what functionality you are after. For example, email marketing, booking systems, card payment. A good designer will be able to mix and match pages with additional features. 

  1. E-Commerce

$5,000 starting for a basic site.

E-commerce is more expensive as it’s a bigger job and there are more complications than other projects. E-commerce is stressful for a designer as there are many intricate details. 


‘How do I know how many pages I need?’

The average is 5. This covers your home, about, services,  contact and privacy policy page. 

‘What other pages may I need?’

Consultation forms, sales pages, more services pages, course pages etc.

‘Do I really need a privacy policy page?’

100% yes. This is required by law. Check it out here.

Check out my packages on my website. I love being transparent from the get go. This means my client and I know exactly what they are getting and how much it’s going to cost.

Get in touch if my prices are the right fit for your business and let’s make you an incredible website that gets you business.

What is average website cost in Australia? Helpful guide for you


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