I always have my Australian clients asking me the questions, ‘What is the average website cost in Australia?’ I’m sorry to say but it’s not a simple answer!
You’ve decided to update your website. Your website was created 4 or 5 years ago either by yourself or by a designer. Your business has expanded, it’s grown and has potentially changed, now it’s time to update your site.
First of all… CONGRATS. This is amazing. Investing in a new website either shows that your business has really taken off or that your starting to invest in your business, another great sign.
Ballpark figure for the average website cost in Australia: $2,500 – $25,000. I know right? Thats a big jump, let me break it down for you!
When looking at the average website cost in Australia, there are a few things that need to be taken into account:
A service based business or a product based business?
5 is the most basic package and usually consists of:
Do you want a booking system? Do you want an e-mail marketing list? Maybe you want card payment for impulsive buyers if you’re a coach?
Agencies involve a lot of people and overheads. They will be much more expensive than hiring a freelancer.
All of the above questions will determine the average cost of your website in Australia.
In this article I am just going to discuss freelancer web design costs as agencies start at at least $10,000 in my experience.
Let me break down some website options for you and what a freelancer may charge:
I have seen many freelance web designers at either end of the scale. If it’s much cheaper than this, look elsewhere. Buy cheap, buy twice.
$5000 -$8,000
More pages always = more money
$6,000 – $9,000
This really depends on what functionality you are after. For example, email marketing, booking systems, card payment. A good designer will be able to mix and match pages with additional features.
$5,000 starting for a basic site.
E-commerce is more expensive as it’s a bigger job and there are more complications than other projects. E-commerce is stressful for a designer as there are many intricate details.
‘How do I know how many pages I need?’
The average is 5. This covers your home, about, services, contact and privacy policy page.
‘What other pages may I need?’
Consultation forms, sales pages, more services pages, course pages etc.
‘Do I really need a privacy policy page?’
100% yes. This is required by law. Check it out here.
Check out my packages on my website. I love being transparent from the get go. This means my client and I know exactly what they are getting and how much it’s going to cost.
Get in touch if my prices are the right fit for your business and let’s make you an incredible website that gets you business.
11/10/22
Web design studio where aesthetics and strategy collide