If you’re a few years into business and wondering whether to rebrand or redesign your website first, you’re not alone. It’s a common question for growing brands — especially when your business has outgrown its DIY look, or you’re shifting direction.
In this blog, we’ll break down the difference between a rebrand and a website redesign, when each makes sense, and how to figure out what to do first.
What is the Difference Between a Rebrand and a Redesign?
Let’s clear this up from the start — a rebrand and a website redesign are not the same thing. They’re often connected, but they serve different purposes.
- A rebrand is a deep strategic shift in how your business is perceived. It includes your brand identity (logo, color palette, fonts), messaging, tone of voice, core values, and positioning.
- A website redesign is focused on the visual layout, structure, and performance of your website. It often involves a design overhaul, new copywriting, better user experience (UX), and sometimes new tech or platforms.
Think of it like this:
Rebranding changes what you say and how you look. Redesigning changes how that message is delivered.
What Are the Steps to a Website Redesign?
Here’s a quick snapshot of what’s typically involved in a strategic website redesign:
- Website audit — Reviewing what’s working and what’s not.
- Clarifying goals — Are you trying to increase conversions? Showcase your portfolio? Improve SEO?
- Sitemap + wireframes — Structuring the layout of your new pages.
- Design phase — Applying your branding (colors, fonts, imagery) in a high-impact way.
- Copywriting — Writing clear, strategic copy that aligns with your brand tone and goals.
- Development — Building the site (Showit, Shopify, Squarespace etc.)
- Testing + launch — Making sure it works smoothly across devices, then going live.
If you redesign without a solid brand in place, you’re building on shaky foundations — and you’ll likely want to redo it all again later.
What to Consider Before Rebranding?
Rebranding isn’t something to rush into — it’s a big move that affects every part of your business. Before rebranding, ask yourself:
- Has my ideal client changed?
- Do I feel disconnected from my current visuals or tone?
- Has the vision for my business evolved?
- Do I struggle to explain what makes my business different?
If you’re answering “yes” to more than one of these, it might be time for a brand refresh — or a full rebrand.
When Should I Redesign My Website?
A website redesign might be needed if:
- You’ve rebranded (and your current site doesn’t match anymore)
- Your site is outdated or not converting
- It’s slow, clunky, or not mobile-optimised
- You’ve added new services or shifted direction
- You’re embarrassed to share your link 👀
If any of these hit close to home, it’s probably time to invest in a site that feels like the now version of your business — not the version from 2+ years ago.
So… What Comes First?
In most cases: rebrand first, then redesign.
Why? Because your website should reflect your brand — not dictate it. If you redesign before you’ve clarified your tone, visuals, or audience, you’ll either end up redoing it later, or with a site that doesn’t feel quite right.
But — if your brand still feels aligned, and you’re just dealing with poor UX or clunky design? A website redesign might be enough to get you back on track.
If you’re ready to speak to speak to someone who gets it, enquire through our consultation form here.
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